Airfares are becoming increasingly unaffordable for the average person. Did you know that the price of airfares shot up by 25% in the last year and were 15% higher than in 2019? Reasons for this are multi-faceted; airlines are experiencing higher operational costs, inflationary pressures, geopolitical tensions which are leading to longer flight paths and increased fuel costs. Subsequently, these factors are added onto the prices of plane tickets with passengers bearing the brunt of this.

Despite this, demand remains high and passengers are, paradoxically, willing to fork out money for a plane ticket. Naturally, everyone is asking: ‘when will the demand party end?’ However, in return for higher ticket costs, passengers are now expecting more for their experience because they are paying more – it’s only natural. So, how do airports and airlines move to ensure their loyal passengers continue to feel like they have value for their money? Join the panel session to discuss:

• How are organisations redefining their value propositions to resonate with customers in an increasingly expensive world? What factors influence customers’ perceptions of value, and how can organisations adapt to meet evolving expectations?
• Cost-effective ways to increase value for passengers without compromising quality and service levels
• What role does innovation play in delivering value in cost-constrained environments? How are disruptive business models, technologies, and market entrants reshaping industries and challenging traditional cost structures?